Social Media Marketing
Social media marketing involves promoting your content and engaging with your target consumers on social media channels like Facebook, Instagram, LinkedIn, and Pinterest. This tactic is used in digital marketing to help businesses increase brand awareness, generate more leads, and improve customer engagement. It is a powerful way for businesses of all sizes to reach prospects and customers.
Purpose of Social Media Marketing
Social Media Today argue that the purpose of social media marketing is to build a brand and increase a brand’s visibility, through building relationships and communicating with potential customers.
Advantages of Social Media Marketing –
1-Increased Brand Awareness
2-More Inbound Traffic
3-Improved Search Engine Rankings
4-Higher Conversion Rates
5-Better Customer Satisfaction
6-Improved Brand Loyalty
7-More Brand Authority
9-Gain Marketplace Insights